Nokia has been fined by Australian regulators for sending spam messages to customers. In addition to this, the Finnish company has also been asked to change their text message marketing strategy. The world's biggest cellphone maker has been asked to pay A$55,000 ($58,000), by regulators.
An investigation conducted by Australian Communications and Media Authority found that Nokia has been sending SMS to customers as "tips" for how to receive more services on their phone. This promotion by the company did not offer an "unsubscribe" option to customers, as required by law.
Under the Australian Spam Act sending unsolicited commercial electronic messages, like SMS, is illegal. The Acting Chairman, Richard Bean, of the Australian Communications and Media Authority stated, "Some businesses are still not getting SMS marketing rights."
"The same rules apply for SMS marketing as for e- mail marketing and the same rules apply to all businesses, big and small," he added, as reported by Reuters.
Nokia confirmed they have discontinued the text messaging service in the country and are also cutting it down in other countries. The Australian authority also stated that Nokia will be training their employees who work in marketing in all legal requirements.