According to a study conducted by Pew Research Centre, almost one out of five US adults own a tablet computer at present. As a matter of fact, the number of tablet owners nearly doubled during the holiday season.
Till mid-December only 10 per cent US adults owned tablet computer and by early January this figure rose to 19 per cent post the holiday gift exchanging season. The study does not reveal which tablet is the most popular and widely used but does mention low cost Amazon Kindle Fire and Barnes & Noble's Nook tablet as the reason behind this impressive growth.
By middle of December, Amazon revealed that they sold above 3 million Kindle Fires; however, sales during Christmas period is not yet clear. According to estimates made by analysts, consumers bought 4 to 5 million Amazon Kindle Fire tablets in the last quarter. On the other hand, Apple sold 13 million iPads during the same quarter, reported PC World.
During the same period, owners of eReaders also increased by 19 per cent among the US adults. The survey also revealed that most of the owners were in the age group of 30 to 49 which was followed by adults in age group of 18 to 29.