As part of their massive marketing campaign, Nokia has decided to offer more than 1,000 free Nokia Lumia 800 and 710 smartphones to enterprise customers.
Through their distributors Micro-P and Ingram Micro, Nokia has decided to target b2b dealers along with IT resellers. In fact, as their first move, Micro-P has already launched a "Try Me, Buy Me" promotion campaign for Lumia 800. The distributor will provide over 1,000 Lumia smartphones for b2b resellers. The resellers eventually offer the handsets to their own customers to try for three weeks. After three weeks, they can return the handset or buy it from the reseller.
James Kitto, head of retail and distribution at Nokia, refused to reveal the amount of money involved in the marketing the latest Lumia 800 device in the UK. Also, Kitto brushed off reports that stated early sales of Lumia 800 were poor.
Kitto mentioned that, "Our focus for the Nokia Lumia 800 was very much at the consumer and we have achieved that. Our analysis shows that consumer awareness is very high now and we plan to expand our distribution strategy to a wider part of the market," reports Mobile Today.
By entering the b2b market, Nokia will provide stiff competition to HTC and Samsung who are also planning to enter the b2b market.