In a recent interview, the iPad maker Apple's chief executive Tim Cook stated that neither he nor his company was bothered about the success of Amazon's Kindle Fire in the global tablet arena.
Apple's actual performance in the tablet market during the last quarter of 2011 seems to have defied the confidence shown by Mr Cook on the company's flagship tablet computer iPad. According to reports, Apple lost near about 10 per cent market share in the tablet market to the arch rival Google's Android platform during Q4, 2011.
The market research outfit Strategy Analytics dug into the status quo of the tablet market during the aforementioned quarter, and what emerged during their study was simply more than enough to cause some worries amongst Apple executives, if not shatter their sound confidence on the iPad's proven ability to withstand stiff competitions.
Strategy Analytics claimed that the market share of the iPad during Q4 dropped to near about 57.6 per cent from 68.2 per cent year on year, during the same quarter.
"Android is so far proving relatively popular with tablet manufacturers despite nagging concerns about fragmentation of Android's operating system, user-interface and app store ecosystem," read the report by Strategy Analytics.