The brand new LG Prada Phone 3.0 which was presented to the press late last year, has gone on sale today via Phones4U brick-and-mortar stores and on its website.
The phone - which some may view as the son of the LG Optimus Black - has a large 4.3-inch touchscreen with a WVGA capacitive NOVA Plus display, a dual core TI OMAP4430 processor clocked at 1GHz, an eight-megapixel camera, a front-facing camera, DLNA, HDMI, GPS, microSDHC card slot, 8GB onboard storage, 1GB dual channel RAM, Android 2.3.7 Gingerbread with an update path to Ice Cream Sandwich when it becomes available.
Clove sells the phone for £430, unlocked and unbranded, with a release date set for the 14th of February. Phones4U is selling it on Orange, Vodafone and O2, with T-Mobile and Three being left out for now. Punters will have to pay £31 per month on a two year contract to get the phone for free by the 31st of January.
Vodafone currently has the best deal, which includes 900 minutes, 3000 texts and 500MB data. However, the phone will face some tough competition, especially as existing handsets - which share the same hardware configuration - are being cleared out.
For example, the superior HTC Evo 3D costs £250 at Asda. Granted it doesn't have the allure of the Prada Phone By LG 3.0, but a £180 discount is nothing to be sniffed at.
In addition, MWC 2012 will see a number of new smartphones being launched in February which will either be more powerful or offer the same functionality and cost less.