Amazon's Kindle Fire may yet emerge as a potential threat to the Apple iPad as claimed by many, before its launch last October - as the device has already proved extremely popular in the very first quarter of its existence.
According to the analysts at Stifel Nicolas, the Kindle Fire sold near about 6 million units during the last quarter of 2011.
In addition, the research firm also claimed that with the kind of massive popularity bagged by the product within a fairly short timeframe since its inception. Amazon has eventually established itself as the third largest mobile eco system around tody, lagging behind only Apple's iOS and Google's Android.
Apple continued with its domination over the global tablet market in Q4 2011, with over 15 million units of the iPad sold during that time.
"Amazon's device proliferation strategy has broader implications than most appreciate," Jordan Rohan, an analyst at Stifel Nicolas stated in the research note, as reported by Forbes.
"Kindle Fire has staked out an important market position due to its loyal Amazon customer base and attractive (low) device pricing. We believe the lower hardware price will correlate with high e-book and video content attach rates," he added.