Skip to main content

Nintendo's Satoru Iwata Discussed Paid for DLC

Nintendo's boss Satoru Iwata has been discussing the future of paid for downloadable content on the company's consoles, saying that it could begin with Super Mario 3D Land and Wii Fit Plus.

He's not just talking about the Wii and future Wii U though, but the 3DS as well. He began his talk at an investor QnA by stating that Nintendo was in a transitional phase at the moment with a new home system just around the corner. This meant that less work was being put into titles, but that Nintendo was keen to continue monetising the current generation.

"In other words, however, such software could sell for a long time to come. For instance, we anticipate that Super Mario 3D Land and Mario Kart 7 will bring in a substantial profit in the next fiscal year and the year after that."

Describing it as he does, Iwata seems to believe that nobody has heard of DLC before. "Up until now, once consumers who had bought a game got tired of it, they would never play it and it would never draw public attention again. Even if the game had the sales potential to other new consumers, they rarely actually bought it because the consumers who already had bought it would never talk about it again and the game would be considered an old one."

While in the past Nintendo has offered some extra content for its games, up until now it has always been free. "As I referred to before, for example, this is the idea of supplying new stages to Super Mario users who want to play the game more but have completed the game and lost interest in the existing stages," Iwata continued.

"This will not only give us new profits but will lengthen the life of a product, in that it will never be out of fashion and can keep attracting public attention as long as many people play it."

While Mario games are a perfect opportunity for Nintendo to release extra levels in a paid for download, Wii Fit could be getting some new additions as well - however Iwata didn't specify what these updates might be. Presumably new exercise options in the form of new yoga poses, though here's hoping for more arm flapping games.

"We can recommend that Wii Fit users try new trainings and games, and continue to play the software with a fresh mind, which will give the software a longer life and bring us slightly more revenue."