Renowned as the most secretive of companies, yes you know who we're talking about, Apple has an intriguing strategy to keep its top secret projects under wraps.
New engineers are apparently put to work on a fake project before the company officials are sure they can trust them, not to reveal details about their work.
Adam Lashinsky revealed it in his book, "Inside Apple: How America's Most Admired - and Secretive - Company Really Works", and the former Apple employee confirmed the information at a LinkedIn event (adding that he was not under any non-disclosure agreement).
"A friend of mine who's a senior engineer at Apple, he works on, or did work on fake products, I'm sure, for the first part of his career, and interviewed for nine months," says the engineer who worked for the Cupertino-based company for six years.
With all the frenzy surrounding the latest rumours about upcoming Apple products, one has to wonder how many of the seemingly reliable leaks that come from "anonymous" Apple sources have emanated from such projects.
Others have pointed out that the constant stream of rumours, leaks and reports is beneficial to Apple, which gains publicity from the limelight, whether they are true or not.