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'Power Users' Resulting in a Skew on Facebook: Pew

An extensive study carried out by the research outfit Pew Research Center sheds light onto some interesting trends associated with Facebook users. The study revealed that a typical Facebook user tends to get much from their buddies on the site in comparison to what he or she usually gives out.

Another interesting fact, revealed during the study is the fact that there are a good number of users who are a lot more active on the site than other regular users.

The study was basically based on the data mined by Pew researchers from the site's server logs. The data that they managed to receive helped the researchers explore virtually every aspect of the site's friendship networks, as well as a collective idea of social well being.

The study disclosed that while 40 per cent of participants in the survey made one friend request within a month's time 63 per cent received at least one friend request during the same period.

Another interesting trend found was that while the sample users in the study "liked" their friends' activities on an average of 14 times, they had their content such as status messages, photos etc. "liked" on an average of 20 times. Photo tagging also follows the same trend where 12 per cent of users tagged a friend in a photo compared to 35 per cent who themselves got tagged.

Pew researchers point towards this skewed behaviour because of the fact that 20 - 30 per cent of the users on Facebook are ‘power users' and their activities produce this imbalance. Researchers gave a great example for this imbalance.

Consider a particular user on Facebook who has 10 friends. If those 10 friends would themselves have 10 friends. "If everyone sends out five messages, they will receive 100 messages -- so, of course, a user will get more than he or she gives," explains Daniel M. Ladik, associate professor of marketing at Seton Hall University.

[Source: TechNewsWorld]