Twitter to Hire Google Asia Advertising Chief Shailesh Rao

Microblogging platform Twitter has disclosed that it is pondering over the idea of hiring Shaliesh Rao, the former chief of Google's advertising sales in Asia.

According to a Twitter spokesperson, Mr Rao may join Twitter some time during mid 2012. He will be responsible for handling the advertising activities of the company, the spokesperson added. Google has confirmed that Rao has left the company reports Business Week.

It's been a while now since Twitter has been trying hard to beef up its ad revenues - the company even announced a new advertising platform for the US in 2010, which was soon followed by a global ad push the very next year. According to estimates by New York based EMarketer, Ad revenue for the company is set to rise to $540 million in 2014 from $139.5 million in 2011.

It has been assessed that the profit figures of the social networking site are going to experience an augmentation with Rao joining the firm - a growth of nearly $400 million in 3 years.

Rao also has an experience in a banking software company Yodlee Inc. before being a part of Google. He has been formerly working as a managing director for Google for the Indian market.