The Cupertino-based company intends to push the gaming potential of its mobile devices even further, and is putting together an experienced team from the industry to this end.
As iMore reports, Apple has made a key signing with the recruitment of former top Xbox manager, Robin Burrowes, who, according to a LinkedIn update, has been hired to manage Apple Europe's App Store marketing segment.
Robin Burrowes brings to Apple the experience of seven years working as business and marketing management of Xbox LIVE in Europe, the Middle East, and Africa. Burrowes will join his former colleague Nick Grange, one of the top public relations people responsible for Xbox, who was also recruited by Apple.
Also, last year Apple brought in Robert Saunders, the former chief of public relations at Nintendo. Within the portable game software market, mobile platforms, led by iOS and Android, have managed to achieve an impressive increase over the past two years.
iOS and Android had a joint market share of 58% in 2011, compared to 19% in 2009. Consequently, Apple could not miss out on this trend, and its gearing up with high profile managers in the business to tap into this opportunity even further.
At present around 20% of the half a million or so apps on Apple's App Store are games.