No doubt that the online dating industry has been climbing up the ladder really fast in terms of popularity since the past few years, but according to a group of researchers, the unreliable method used by these sites often results in their services failing to project a superiority over the ‘old school' way of meeting face-to-face.
According to Eli Finkel - a member of the research team behind this revelation, online dating, despite being a "marvellous addition" to the existing methodologies for a single person to meet potential romantic partners, often fails to actually help people in their quest for finding the better half.
He went on claiming there are no "compelling evidence" whatsoever that the match-making algorithm used by these sites are actually capable of living up to the expectations.
In Finkel's opinion, online dating websites, in many ways can be termed as the "supermarket of love" wherein the shopper comes across a wide variety of options-- the same factor that eventually turns him/her into lazy in their quest, and worse even, often leads them to make poor decisions.
"If dating sites want to claim that their matching algorithm is scientifically valid, they need to adhere to the standards of science, which is something they have uniformly failed to do," Finkel stated.