Microsoft released its quarterly earnings report just a couple of days ahead of Apple's big announcement on the exact same topic. Consequently, everyone made comparisons between the financial prowess of the two major rivals and needless to say Microsoft came out looking somewhat inferior.
While Apple reported record breaking revenue of $46.33 billion, Microsoft could only show off less than half of this amount, that is $20.9 billion. Analysts and keen observers also noticed that in the last quarter, Apple's iPhone on its own was more profitable than Microsoft's entire range of products, as Business Insider also points out.
Granted, Apple just released the most successful iPhone ever, and this despite the initial disappointment of Apple fans who were mesmerized by frenzied rumours ahead of an expected iPhone 5 release.
Apple pushed the iPhone 4S to the market with unprecedented force, both domestically making iPhone 4S available at three top carriers at once, and internationally, giving it the fastest roll out ever seen for an iPhone and providing the widest availability.
Meanwhile, Apple announced price cuts for previous, very capable iPhone versions, so the fact that its smartphones brought $24.4 billion to Apple's vaults, is understandable.