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Google's Screenwise Exchange Money For User Privacy

As part of Google's newly launched ‘Screenwise' project, the search giant has announced that those willing to share their search history details with the company with be rewarded smartly in monetary form.

By persuading their users to install a chrome browser extension, it is hoped that the browser will aid the company in extracting data about the willing users' web surfing habits. The company will use click stream data software to track the users' behaviour on the web, which in turn will assist the search engine to create customer profiles, and hence provide a customised experience to every user.

Reports by The Huffington Post suggest that the company will be paying $25 in gift cards to those ready to install Chrome browser and the aforementioned extension. The eligibility criteria for being involved in this scheme is extremely simple - the user needs to be aged just 13 years or above, have their own Google Account and be willing to use a Chrome browser.

The company will award $100 to those registered, along with an additional $20 each month for users who agree to use the service for a whole year. Google promises the users to offer complete transparency to them, regarding the use of data related to their search history. The company is quick to emphaise that the service is not an imposition, but rather, optional.

"What we learn from you, and others like you will help us improve Google products and services and make a better online experience for everyone," the Screenwise website said.

Mariel Norton is a self-confessed girly geek with a penchant for technology, and joins ITProPortal with just over a year's experience under her online belt. A copywriter by day and a freelance writer by night/weekend, Mariel is an avid volunteer - lending her charitable services throughout the world. Specialising in social media, apps, and video games, Mariel hopes to intertwine her love of technology with the English language to produce amusing anecdotes of ambiguous algorithms and alliteration