Skip to main content

Microsoft carries out three day marketing campaign against Google, in American news papers

Microsoft has carried out a three-day long marketing campaign against the arch rival Google last week, bragging that its very own Internet Explorer 9 browser had beaten Google's Chrome - in blocking online advertisers, from monitoring users' browsing habits.

The Windows OS maker started the campaign earlier last week by publishing advertisements in news papers such as the Wall Street Journal, the New York Times and USA Today.

Microsoft tried to make the fool out of Google's recently announced controversial changes of privacy policy. Experts are of the opinion that the controversy was too luscious for the software giant to resist, with the company proactively projected itself as a superior and more responsible corporate entity, who takes the privacy of its customers on a more serious note.

"The changes Google announced make it harder, not easier, for people to stay in control of their own information. We take a different approach," Frank Shaw, the chief of Corporate Connection in Microsoft stated in a blog post.

Microsoft's Internet Explorer 9 enjoys an 11.6 percent market share in the desktop browser market. Interestingly, its previous version, IE8, which does not feature any Tracking Protection mechanism, has double the number of users than IE9.

Rob Kerr is a journalist with more than 14 years experience of news, reviews and feature writing on titles such as Wired, PC Magazine, The Register, The Inquirer, Pocket-Lint, Mobile Industry Review, Know Your Mobile and The Gadget Show. The mobile phone world is his real passion and forte, having owned a handset as far back as 1994 where he has seen them grow from just a business tool to a necessity in everyone’s everyday life.