Microsoft has carried out a three-day long marketing campaign against the arch rival Google last week, bragging that its very own Internet Explorer 9 browser had beaten Google's Chrome - in blocking online advertisers, from monitoring users' browsing habits.
The Windows OS maker started the campaign earlier last week by publishing advertisements in news papers such as the Wall Street Journal, the New York Times and USA Today.
"The changes Google announced make it harder, not easier, for people to stay in control of their own information. We take a different approach," Frank Shaw, the chief of Corporate Connection in Microsoft stated in a blog post.
Microsoft's Internet Explorer 9 enjoys an 11.6 percent market share in the desktop browser market. Interestingly, its previous version, IE8, which does not feature any Tracking Protection mechanism, has double the number of users than IE9.