Microsoft announced on Tuesday that it is joining forces with 24/7 - a customer service outfit with the vision of putting up a collaborative effort for enhancing different aspects associated with the customer service mechanism deployed by businesses.
The software giant claims that the new agreement reached by the two companies will help them to introduce the advantages of Big Data and NUIs (natural user interfaces) in favour of raising the existing standards deployed by customer services companies all around the world.
Apart from that, the agreement will see the Redmond based OS giant buying stake in 24/7 along with a long term strategic Research & Development partnership and a long term IP licensing mechanism.
"From speech to touch to gestures, consumers expect and demand more natural and intuitive ways to interact with technology," Zig Serafin, general manager, Online Services Division at Microsoft, said in a statement.
"This same demand will change how consumers interact with businesses, and it creates an inflection point for how people will expect businesses to provide customer service," he added.
As a matter of fact, the deal between the two companies will also result in Microsoft combining its interactive self-service assets such as people, clients as well as technologies into the PX solutions in offering from 24/7 along with Big Data analytics and speech and a next-gen cloud platform for customer services.