LinkedIn has managed to surpass Wall Street expectations and has put forward some great figures for the current quarter and the whole year thanks to the rise in advertising and subscriptions.
The revenues for the fourth quarter touched a staggering $167.7 million thus outperforming industry expectations, which stood at $159.8 million. Linked has an optimistic view for the sales figures of this year too has forecast a revenue of $170 to $175 for the current quarter and around $840 million to $860 million for the whole year.
As a matter of fact, the company had enjoyed a surge in subscriptions, which rose from 131.2 million to 150 million in the previous year's third quarter. However the increased intensity of competition from other networking sites like Facebook and Twitter has raised concerns for LinkedIn.
Other new entrants like BranchOut Inc. a company based in San Francisco, could emerge as serious threats to the customer base of LinkedIn. BrancOut Inc. is creating another professional network, using the user base of Facebook. The new entrant has reported that it has been able to generate a membership base of about 50 million users.