Latest search statistics reveal that Google has managed to strengthen its foothold in the search market even further during the first month of 2012.
According to the market research outfit comScore's latest study, designed to perform an in-depth analysis of the performance of the five biggest search engines in the US, Google increased its market share to 66.2 per cent in January from December's 65.9 per cent. Google's closest competitor in the race - Bing managed to secure just 15.2 per cent market share managing only a 0.1 per cent increase from December's 15.1 per cent.
The report stated that out of a total of 17.8 billion Web searches conducted in the US during January, 11.8 billion were conducted from Google alone.
Microsoft's Bing was closely followed by Yahoo! whose stake in the market stood at just 14.1 per cent. Unlike Google and Bing, Yahoo's performance in the month of January underwent a 0.4 per cent decline in comparison to where it stood in December 2011.
Ask Network and AOL managed to bag just 3.0 per cent and 1.6 per cent market shares respectively during the month, according to comScore.