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Head of Sony justifies high price of Sony Vita games

Shuhei Yoshida, Sony Worldwide Studios boss, made an effort to justify the $40 price tag of the PlayStation Vita games, in a recent interview. Yoshida stated that the reason behind the high price of the games is rising competition in the market, while saying this he referred to Apple's iOS devices and the 99 per cent applications that are available on Apple Store.

According to Shuhei Yoshida, by increasing the price, the company will be adding value to the entire gaming experience.

Yoshida stated that, "We have a theory that if we create really compelling, engaging experiences that you can spend hours with, you'll see the value of spending 40 dollars against one dollar. "

"I totally understand people who like games like Angry Birds, but if you're a gamer, you're also interested in trying different kinds of experiences, bigger games," reported Computer and Video Games.

SCEA's senior director for PlayStation handhelds, John Koller, stated that the company is planning to invest $50 million on a marketing campaign for the Vita. The company is still engaged in experimenting with the entire price structure of their games, where the market might witness more variety in pricing of the games in future.

Rob Kerr is a journalist with more than 14 years experience of news, reviews and feature writing on titles such as Wired, PC Magazine, The Register, The Inquirer, Pocket-Lint, Mobile Industry Review, Know Your Mobile and The Gadget Show. The mobile phone world is his real passion and forte, having owned a handset as far back as 1994 where he has seen them grow from just a business tool to a necessity in everyone’s everyday life.