ITV has denied that it ever warned Apple about using iTV name and has said that the news floating around on the web of any such claims is ‘entirely speculative'.
Apple's highly anticipated TV platform is going to be released sometime in 2012 and because of the tradition of naming each product starting with an ‘i', fanboys were of the opinion that the fruity company is going to name the TV platform as iTV. This may not go down well with the UK based TV company ITV as it has been around since the 1950s and has been using the name since then.
It was reported that ITV has issued a warning to Apple against using the brand name iTV and that the TV company's CEO, Adam Crozier, sent a letter to the Cupertino based tech giant warning it against using of the term ‘iTV' in any of their products.
However, ITV spokesman stated that the rumour, "piece is entirely speculative, and there has been no recent dialogue between ITV and Apple. ITV has no further comment on the matter." reported The Verge.
This is not the very first time such a link has been established by the rumour mongers. In 2010 rumours were afloat regarding talks about a potential conflict between Apple's iTV and ITV.