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Mediatek Unveils New Chipset For Sub $200 Superphones

Taiwanese-based semiconductor company Mediatek has announced the launch of a new chipset, the MT6575, which will replace the MT6573 and is expected to power entry level and mid level smartphones under $200.

The system on chip features some interesting capabilities like a Cortex-A9 processor like the Apple A5, support for 720p high resolution playback, qHD (960x540 pixels) high resolution display, Imagination Technologies' PowerVR Series 5 GPU (like the iPhone) plus support for Google's Android 4.0 Ice Cream Sandwich.

But that's not all, Mediatek has also built in its own proprietary algorithms for "mobile display picture processing", possibly something similar to Sony's Mobile Bravia as well as dual SIM capabilities and an integrated 3G/HSPA modem which allows for smaller power consumption, a smaller die and cost savings associated with a single chipset design.

The MT6575 chipset will be manufactured using a 40nm CMOS technology and is expected to offer, according to Mediatek, "over 35% improvement for browser applications and over 20% improvement in graphics capabilities for gaming" when compared to similar offerings from competitors.

The chipset will power smartphones (and possibly tablets) from the 1st quarter of 2012 and we suspect that we shall see a few prototype at the Mobile World Congress in Barcelona end of the month.