Microsoft's Sam Moreau has revealed the Windows logo for the first time since Windows Vista's update on the company's blog.
The latter brought in the AERO glass effect, a reworked version of the four-coloured Window logo introduced with Windows XP more than 10 years ago now.
The new logo for Windows 8 has been produced in collaboration with design agency Pentagram and is a radical departure from the complexity.
One could even say that it is a return to basics and to Windows 1.0. Like the logo for the first Windows iteration, the one for Windows 8 has only one colour, blue and a simpler typography with the same colour.
As the Principal Director of User Experience for Windows puts it, the logo and choice of font was influenced by the Metro Style design philosophy and steer clear of "faux-industrial design characteristics such as materiality (glass, wood, plastic, etc."
Most importantly perhaps, Microsoft's goal was for the new logo to be "humble, yet confident" which explains why there is a slight tilt in the window.
Windows 8 is expected to be released by the end of the year and is set to be the biggest Windows launch for more than a decade especially as it will be the first one to break away from x86 from the start.