The price of the Samsung Galaxy Nexus smartphone has dropped to £450 at Expansys down from more than £500 late last year.
The SIM Free, unlocked version of the phone, also known as the I9250, also comes with a free car mounting kit and has received a Google-approved firmware update which fixes a bug that affects the volume control.
The smartphone, which was released late last year, is the first phone to come with Ice Cream Sandwich and was one of the first to feature an HD ready capacitive display (a gorgeous curved 4.65-inch Super AMOLED model).
The Galaxy Nexus is the follow-up to the Nexus S, and as with its alter ego, the Galaxy S2, features a dual core processor, a 1.2GHz model in this case, 1GB RAM, 16GB onboard storage and a 1750mAh battery.
Oddly enough, Samsung has chosen a five megapixel camera with LED flash and 1080p video recording, rather than an eight megapixel one.
There's a front-facing camera for video calling but no microSD card slot, which is a shame given that Samsung has already confirmed to Expansys that it won't release a 32GB model.
The price of the Galaxy Nexus S is likely to fall further given that many manufacturers - including Samsung - will release new handsets and start the process of clearing out existing ones.