LG has rolled out a trio of Android-based, Optimus branded smartphones that some commentators have quipped, look like the LG Prada without the price tag.
A Korean press release sheds some light on the launch, saying that the company was trying to attain "smartphone leadership through design". All three phones share the same design with a thin bezel and a single rectangular home button.
The Optimus L3, the L5 and the L7 will come with a 3.2-inch, 4.0-inch and 4.3-inch capacitive display respectively, with the former landing in March 2012 in Europe, and the other two by the end of June 2012.
And it would appear that LG has decided to roll out the 4:3 screen ratio, pioneered by the LG Optimus Vu on at least one of the handsets (the smaller 3.2-inch one).
The L5 and L7 will run on Android 4.0 while the L3 will be powered by Android 2.3 Gingerbread; all three will be showcased at the forthcoming Mobile World Congress in Barcelona at the end of this month.
Expect the handsets to come with single and dual core processors, WVGA screen resolutions, a microSD card slot, Wi-Fi, Bluetooth and multi-megapixel cameras.