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Amazon Snatches Number Two Position from Samsung in Tablet War

Amazon climbed up to the second spot in the global tablet computer market by surpassing the South Korean tech heavyweight Samsung Electronics Co. during the final quarter of the last year - all thanks to the impressive debut performance registered by the company's maiden venture into the market Kindle Fire.

During the quarter, the Kindle Fire managed to bag 14 per cent market share as compared to Samsung's 11 per cent according to the statistics released by market research outfit IHS iSuppli.

Meanwhile, iPad maker Apple continued with its domination in the market by securing more than 50 per cent market share. However, the market share bagged by Apple throughout 2011 (62 per cent) was significantly lower than where the figure stood just a year back in 2010 (87 per cent).

"Shipments of the iPad line fell short of IHS estimates in the fourth quarter as many loyal Apple customers devoted their dollars to shiny new alternatives," Rhoda Alexander, an IHS researcher said in the report, as reported by Bloomberg.

"The primary alternative wasn't the Kindle Fire -- which debuted to solid sales in the fourth quarter -- but Apple's own iPhone 4S smartphone," Alexander added.