Internet supremo Google has announced that it is integrating its Voice Over Internet Protocol service Google Voice into social media facility, Google Plus.
The new function suggests that the search giant is looking to turn its immensely popular social media site into a much more universal platform. However, keeping in mind how Facebook already made VoIP and video chat available on the website a while back, it will be difficult to predict if Google's move will make any difference in reducing the massive lead Facebook currently enjoys over Google Plus.
"To help make it even easier for you to organize your contacts, today we're adding Google+ Circles to Google Voice," Google's Tom Ford wrote in a blog post, as reported by TG Daily.
Google also stated that the amalgamation will incorporate users' Google Plus friends (including Circles) and their contact info directly into their Google Voice accounts.
"Circles give you more control over how you manage your callers; for example, calls from your ‘Creepers' circle can be sent straight to Voicemail, only your ‘College Buddies' circle will hear you rap your voicemail greeting," Ford explained.
Many experts believe that the new move taken is a clear indication of how the Mountain View based search engine could be preparing to make the Google Plus design and interface a whole new standard for its future products.