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Microsoft Gives Developers A Helping Hand With Windows Store App Support

Software giant Microsoft Corp. is leaving no stone unturned to ensure that its Windows Store provides the developers community with all the necessary support and services that they require in order to promote their apps.

The much awaited Windows Store will make its debut in the market alongside the Windows 8 Consumer Preview, and will feature a wide range of Metro based applications.

Russell Wolf, a programme manager on Microsoft's Store Services unit, recently mentioned in a blog post that the software giant will be introducing three distinct features in the Windows Store that will assist developers to promote their apps in an easy and efficient way.

One of the features, known as Windows Store Protocol, will enable developers to publish their applications' listing page even from external sources, ie outside of Windows Store. Currently, the protocol has lent its support to Firefox, Safari as well as Internet Explorer browsers.

More details on these three new features can be found on Wolf's blog post.

"By taking advantage of these additional discoverability mechanisms, you can increase contextual discovery of your app from the browser and reach customers as they seek to satisfy their curiosity and interests," Wolf wrote.

Mariel Norton is a self-confessed girly geek with a penchant for technology, and joins ITProPortal with just over a year's experience under her online belt. A copywriter by day and a freelance writer by night/weekend, Mariel is an avid volunteer - lending her charitable services throughout the world. Specialising in social media, apps, and video games, Mariel hopes to intertwine her love of technology with the English language to produce amusing anecdotes of ambiguous algorithms and alliteration