Open source software outfit Mozilla revealed on Thursday that its forthcoming identity service, "Mozilla Persona", will come equipped with features such as the ability to connect user data as well as feature a unique identity dashboard.
Known originally as BrowserID, Mozilla decided to opt for the Persona title as a suitable name for the technology and service the company promotes.
The revelation was made by the company on Thursday when it announced the launch of an app store during the Mobile World Congress due to begin early next week.
"The Persona name resonates with the idea of personhood as well as online identity as a facet of our lives, and therefore strongly tied to user identity," explained the company in a blog post.
"We're very excited about this new name and the new features our identity system will offer," it added.
According to Mozilla, Persona will be a simple, easy to use offering as all users need to do in order to be eligible is sign up for the service with a valid email ID. Once the email address submitted is confirmed and verified by Mozilla, the user will be all set to take advantage of the wonderful features on offer by the company.