ZTE has announced a new quad core smartphone, the Era, which like the Mimosa X, comes with an Nvidia system on chip and an Icera modem.
The launch of the Era is auspicious for ZTE in that it is the first time that the company goes squarely for the high end market, competing heavyweight players like Sony or Motorola which have yet to announce a quad core product.
The handset comes with a quad core Nvidia Tegra 3 processor clocked at 1.3GHz, a 4.3-inch qHD 960x540 pixels display, a microSD card slot, 8GB onboard storage, Android 4.0 Ice Cream Sandwich, HD Voice and Dolby sound.
At just 7.8mm thick, it is also one of the thinnest smartphones on the market. Also on the list is an eight megapixel camera, NFC capabilities, 1080p video recording and a new user interface called Mifavor.
Expect the phone to be launched in the UK in the second half of 2012. It is likely that ZTE will follow the footsteps of HTC and launch the handset under its own branding rather than white label it.
ZTE has launched a number of devices at MWC 2012 including two LTE handsets, the PF200 and the N910 as well as a budget Windows Phone earlier this year, the ZTE Tania.