Telecom operator AT&T has revealed that it is currently mulling over the idea of proposing a new mechanism under which mobile service providers will be liable to pay for all expenses associated with data traffic, for services including smartphone apps as well as streaming movies.
The proposal, though not officially put forward by AT&T, is likely to spark a whole new debate in the mobile Internet industry.
"A feature that we're hoping to have out sometime next year is the equivalent of 800 numbers that would say, if you take this app, this app will come without any network usage," John Donovan, executive at AT&T's network and technology division stated during an interview at the ongoing Mobile World Congress, as reported by the Wall Street Journal.
It's been a while since the world's major telecommunications companies planned to introduce a unique pricing model designed to cash on the ever increasing issue of mobile data consumption.
The proposal by AT&T however, is more or less aimed at forcing Internet outfits as well as other online service providers to take part of the financial burden created from increasing worldwide mobile data traffic.