Skip to main content

Panasonic To Launch Third Mobile Phone For Europe, At Berlin's IFA

Japanese electronics company Panasonic has informed ITProPortal that there will be another mobile phone launched in Europe, following on from the Eluga and the Eluga Power. The latter of which was announced at Mobile World Congress 2012, last week.

A Panasonic spokesperson let slip this news, in a hands on video walkthrough of the Eluga Power, which ITPP captured at the Barcelona event; this can be seen around the 3minute and 25second mark.

The footage shows that we enquired: "Will there be more handsets planned this year", where the Panasonic member of staff responded with - "there will come another device at the IFA time frame, for September".

In December 2005, the company unveiled that it was withdrawing from the mobile phone overseas market, where its focus remained on the Asian handset space.

It was reported as far back as November 2011 that Panasonic were to re-enter the mobile phone market in Europe, as reported by the Japan based financial news website NIKKEI.

The first Eluga device was launched at an event in Hamburg two weeks ago, where the handset boasts a 4.3-inch OLED qHD 960 x 540 screen, a dual core 1GHz processor, 1GB of RAM and 8GB of integrated storage, plus an 8 megapixel camera and running from Android ‘Gingerbread' 2.3.5.

No further details were forthcoming about the unknown device and Panasonic were unable to comment any further, on this news.

Rob Kerr is a journalist with more than 14 years experience of news, reviews and feature writing on titles such as Wired, PC Magazine, The Register, The Inquirer, Pocket-Lint, Mobile Industry Review, Know Your Mobile and The Gadget Show. The mobile phone world is his real passion and forte, having owned a handset as far back as 1994 where he has seen them grow from just a business tool to a necessity in everyone’s everyday life.