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Ahead Of The iPad HD Launch, Apple App Store 2010, 2011 & 2012 Figures Dissected

Two days ago, Apple announced some interesting figures regarding the meteoric progress of its App Store and the iOS ecosystem in general, an application distribution platform that only launched in July 2008. On the eve of the launch of the iPad 3 (or HD), it's worth checking its progress ahead of what promises to be yet another growth spurt

The store topped 25 billion apps on the 3rd of March 2012, roughly 400 days after it reached the 10 billion apps mark. In other words, it added around 37.5 million apps every day on average, that's roughly 434 apps being downloaded every second. In contrast, it took the store 18 months to reach three billion downloads and another 380 days to add seven billion apps.

The Apple store hit 77 countries in January 2010, 90 countries one year later and added another 33 by March 2012. There are now more than 550,000 apps in the App store compared to 350,000 in January 2011, out of which 170,000 are native iPad apps (60,000 native iPad Apps in January 2011).

The company has more than 315 million iPhone, iPad and iPod Touch devices worldwide, which means that Apple potentially has more credit card details on file that Amazon and Paypal combined (152 million active customer accounts and 106 million active registered accounts respectively). has a live blog of the event from London, covering the pre-iPad 3 buzz happening in the hours prior to the launch, rumours and the launch itself on Wednesday 7th. We suggest that you follow and bookmark this real-time live blog thread.

Desire worked at ITProPortal right at the beginning and was instrumental in turning it into the leading publication we all know and love today. He then moved on to be the Editor of TechRadarPro - a position he still holds - and has recently been reunited with ITProPortal since Future Publishing's acquisition of Net Communities.