A study carried out by an independent mobile ad network inMobi found out that 29 per cent of mobile web users polled were planning to buy an iPad 3 despite the fact that neither the price nor the characteristics were known at the time of writing.
It's worth noting that more than half of those who intend to buy one tablet have never owned one before and that two thirds of those who want to buy an iPad 3 would also consider buying an iPad or iPad 2 at a reduced price instead.
There's a danger that Apple could turn out to be a danger for itself if it introduces a discounted iPad 2 which might then cannibalise sales of the iPad 3.
Half of the 689 US mobile users surveyed who intend to buy the iPad 3 say that they would be willing to pay over $500 with 57 per cent saying that they would stick for an older model if Apple prices the entry level iPad 3 at $599.
Astonishingly, 44 per cent of respondents say that they would not consider another tablet brand other than Apple's own. Of those who said they would choose another brand, Samsung came first (27 per cent fo respondents) with Amazon's Kindle Fire coming second with 14 per cent of votes.
When it comes to the most sought after features, the respondents ranked the following in terms of preference. A faster processor speed, better battery life, better screen and 4G connectivity.
ITProPortal.com has a live blog of the event from London, covering the pre-iPad 3 buzz happening in the hours prior to the launch, rumours and the launch itself later in less than an hour. We suggest that you follow and bookmark this real-time live blog thread.