Two of the men behind the founding of the character restricted social network Twitter, Evan Williams and Biz Stone, have put their 'Obvious' business muscle behind a new venture, 'Branch'.
The two split from Twitter last year and formed a new firm designed to back new web business ideas, with Branch being the second site the company has taken to. The idea behind the platform is to encourage professionals and experts to exchange ideas and discuss the future in a productive manner.
Something to this end is already done on sites like Twitter, with many industry pros throwing out ideas with a bit of feedback garnered from the masses - but little tends to come of it. Branch is designed to make some of these ideas more of a reality.
"Curated groups of people are invited to engage around issues in which they are knowledgeable. This service holds the promise of a new platform for dialogue on the web - a necessary departure from the monologues we have grown so accustomed to reading online. Obvious is thrilled to be partnering with such a friendly, gifted team on this project," explained Stone.
This type of sharing and growth of ideas is exactly the sort of property Obvious was founded to help grow. Stone said shortly after its inception that it had a simple mission; to help develop systems that allow people to work together to improve the world.