The new iPad (oh, remember the good times when we called it iPad 3 or iPad HD) was introduced as a great entertainment tool, with its high-resolution display and the quad-core graphics processor.
Yes, we've heard that the letters on the 2,048 x 1,536 pixel screen are sharper than the ones on the printed newspaper, but we have now been seduced by game demos.
Namco and Epic Games took their time at the San Francisco Apple event, to present their new titles, designed especially to get the best out of the new tablet.
Analysts, game developers or simply game enthusiasts, are lining up to announce that Apple's new tablet will get ahead of any other maker of high end gaming consoles. At least in the mobile gaming, Apple is on the way of revolutionising the gaming experience.
Game publishers are already betting on the Cupertino based company, and are designing products especially for the iOS environment.
However, we are not going to see a mass migration of gamers willing to abandon other platforms, in order to adopt the pricey Apple devices, solely for entertainment purposes.
Despite its high resolution and enhanced gesture based interface, the third generation iPad will not completely seduce the gamers.
First of all, Xbox 360, which is $300 cheaper, still has more appeal to it with better control and a more complex experience. In addition, the games and activities available for the traditional gaming consoles have a wider range.