The arrival of Apple's new iPad and the subsequent drop in price of the old one means that rivals have had to review their pricing strategy.
It shouldn't therefore come as a surprise that Motorola has dropped the price of its Motorola XOOM to a mere £279.70 at Amazon (ed : Amazon has since upped the price to £350. Argos is the next cheapest at £279.99).
The tablet was launched in January 2011 and was the first to come with Android Honeycomb and a dual core Nvidia Tegra 2 system on chip but since then a slew of other Android-based rivals have been released in an increasingly crowded market.
The Motorola XOOM runs a dual core 1GHz Cortex-A9 based processor, comes with 1GB RAM and 32GB onboard storage with a microSD card slot reader (adding another 32GB memory would only cost you around £18, which means that you can get a 64GB tablet for under £300).
Other specs include a 10.1-inch 1,280 by 800 pixels LCD display, Wi-Fi, GPS, a rear five megapixel camera with HD recording capabilities, HDMI out, microUSB, a front facing 2-megapixel one and a massive battery with a 10 hours autonomy. The tablet will take Android 4.0 Ice Cream Sandwich when it becomes available.