Do good things come to those who wait? Well if it's 4G, then it's definitely worth the delay.
That's what ARM is saying anyway - and that customers shouldn't be upset that the UK will have to wait its turn until it can take advantage of the next-generation mobile connectivity.
Yet with the US and Japan already enjoying the advantages of 4G (or LTE) networks capable of reaching speeds of up to ten times faster than its average 3G counterparts, this has led to many disgruntled UK customers feeling left out of the 4G loop.
But lead mobile strategist at ARM, James Bruce, says we should be thankful that this will work to our advantage - citing user experience as a means of improving the system when it eventually reaches Blighty.
"From ARM's perspective, we've had a focus on helping to improve power efficiency and more computational processes within handsets to help LTE," explained Bruce.
"If you look at our modem partners, they've been doing a very good job; in the first generation of 3G devices the battery life was not optimum but by generation two or three, the battery life had improved significantly.
"4G is going to be hugely improved in 2013, and I think if we look at it's deployment in other markets, last year was all about rolling out the technology, 2012 was really optimising it (for things like processor efficiency and battery life), and 2013 will be the year when LTE becomes mass market."
So long as we don't think about our foreign friendlies delighting in the joys of 25Mbps and concentrate on the benefits it will bring us, Britain will be OK. Ignorance is bliss, right?