South By Southwest Interactive Awards 2012: The Winners

It's a wrap for what has been one of the year's most talked about events - but for the SXSWi winners, it's just the beginning.

This year's South by Southwest Interactive came to an eventful close on Tuesday, welcoming a new group of winners to the table at the 15th Annual Interactive Awards. Highlighting the efforts of many a renowned site (such as Spotify), the ceremony also took into account little-known apps and services still trying to break it into the social media marketplace.

One such winner creating quite the buzz was AmericansElect.org, an organisation and website allowing people to nominate a candidate for president. Taking home the coveted People's Choice Award, AmericansElect.org follows in the footprints of last year's winner - Groupon. Naturally, they were pretty chuffed with this piece of news - and stated so in their press release: “This award confirms that Americans Elect is not just a growing political movement, but also a groundbreaking and innovative tech startup,” explained Joshua Levine, the organization’s chief technology officer. “We’re honored to be recognized alongside so many other companies at SXSW using technology to empower people and improve the world around us.”

Other standout names included Pinterest (awarded the Digital Breakout Trend acclaim) and Take This Lollipop, the Facebook Connect-oriented site winning Best In Show - as well as taking honours in the Experimental category.

Who were your favourites? Were there any sites in particular you feel missed out on this SXSWi opportunity? Let us know.

Source: Mashable