It costs a mere £255 but yet comes with almost the same specification as smartphones costing 50 per cent more. Meet the LG Optimus L7, the new mainstream handset from the Korean manufacturer.
The smartphone is currently on preorder at unlocked-mobiles.com with a delivery date expected to be on the 1st of May. LG appears to be willing to cut down on its profit margins in order to capture market share from its rivals.
The LG Optimus L7 shares the same configuration as the LG Optimus 2X. Like its predecessor and the Samsung Galaxy S2, LG's mainstream handset packs a dual core CPU clocked at 1GHz, 1GB RAM and a 4.3-inch 800 by 480 pixels capacitive touchscreen.
The Optimus L7 on the other hand has a five megapixel camera (instead of an eight megapixel model) with AF and a LED flash, Wi-Fi, Android 4.0 Ice Cream Sandwich, a two year warranty, a microSD card slot, Bluetooth and a microUSB port.
The competition at this price includes the Samsung Galaxy Ace 2, the Motorola Atrix, clearance stocks of the LG Optimus 2X and Asda's £207 HTC Evo 3D (if you can get hold of it). Expect the device to be available on sub £20 contracts from the onset.