The popularity of websites is something to marvel, as well as celebrate thanks to the 10 millionth .uk suffix successfully registered.
Yes, the 10 millionth .co.uk milestone was officially claimed by Hampshire-based company, SN Technologies. The landmark address, known was swarvemagazine.co.uk - was registered by Steven Northam for a photography-based publication, with Nominet describing the news as a "mega-milestone".
“It’s one of out new investments,” Northam said following the news of the .uk purhase. He stated: "Basically a lot of it's not public yet, so I don't want to say too much."
Registration service Nominet took control of the domain back in 1996, when there were just 26,000 sites with the .uk suffix.
Nominet's chief executive, Lesley Cowley, explained that there was a big demand for a .uk due to its location inspiring trust.
"We've been growing at around the 10% for the past couple of years," she said. "It shows the very healthy growth of the UK internet - lots of new businesses getting online and buying what is often their first domain name."
Nominet went on to say that approximately 70% of the web address names go on to be renewed at the end of the two-year agreement - making the suffix the world's second-most popular country address.