Publishing giant Blizzard would love to get its flagship MMO, World of Warcraft, onto a mobile device like the iPhone - it just hasn't quite figured how yet.
With some people claiming that consoles are on the way out and that mobile is the new dominant gaming platform, it's understandable that the world's most successful subscription based MMO should have some mobile love too. At the moment though you can only look at character sheets and access the auction house.
"It's hard! This is hard!" said senior WoW producer John Lagrave, when speaking with Eurogamer. Holding up his iPhone, he said the difficulty comes when trying to figure out how to transfer an interface as in-depth and hotkey hungry as that found in World of Warcraft to a mobile device, and still make it usable.
"We won't do it until we think it's decent," he said. "But it's interesting and the world is evolving towards that little handheld device - I'd have fun on it, that's absolutely the case. It would be foolish for any game developer to not be looking at that."
"When we have an epiphany, everyone will know," he added. "But for now, no epiphany!"
Whilst the long-time MMO standard has been bleeding players in the millions in the last year or so, it still has a 10 million strong player base, providing Blizzard with a steady stream of revenue that's hard to match.
An upcoming expansion for the title called "Mists of Pandaria" will introduce new features, new races and a new level cap, which is expected to bring back a lot of players, though an official release has yet to be announced.