Everyone knows that people get together on Facebook and Twitter for one purpose and one purpose only - to procrastinate. Why else would numerous businesses block the social networking sites from being accessed on their premises?
That's why it comes as no surprise to learn that a new report on social media has found that the efforts of social networking to generate publicity on various news reports has yet to take off.
US fact tank, Pew Research Center (PRC), questionned 3,000 participants to discover that "recommendations from friends are not a major factor yet in steering news consumption."
News websites remain the number one location for news junkies to get their information from.
Despite the PRC referring to Facebook and Twitter as "pathways to news", their part in news consumption has been somewhat over-hyped.
"The population that uses these networks for news at all is still relatively small, especially the part that does so very often," researchers explained.
The same questionnaire also observed that Twitter and Facebook were perceived in a different manner by their users.
"Facebook news users get more news from friends and family and see it as news they might well have gotten someplace else if Facebook did not exist," the PRC said.
"For Twitter users, though, the news links come from a more even mix of family and friends and news organisations. Most of these users also feel that without Twitter, they would have missed this kind of news."
PRC stated that 67 per cent of smartphone and tablet users read news reports that had received "Likes" on Facebook, whilst 39 per cent of them follow up news links shared on Twitter.
However, the report noted that just 41 per cent of computer users clicked on a news story posted on Facebook - whilst only 9 per cent of desktop users would learn of news reports through Twitter.
Source: The Register