The months of rumours about the third generation iPad, followed by the enthusiastic first reviews of the shiny new device, had a massive impact on weekend sales.
As soon as the new iPad hit the shelves, Apple fans jumped at the opportunity to be amongst the first to get their hands on the new Apple tablet. More precisely, 3 million customers around the world are now proud owners of the nameless but "resolutionary" iPad.
By comparison, the iPad 2 sold three times less in the first weekend, which is about 1 million devices, according to analysts' estimates. Last year, Apple officials were reluctant to disclose any sales numbers, as opposed to this year.
The original iPad had a much more modest sales performance in its first weekend, reaching around 80,000 early adopters. At that time, the iPad experience was an acquired taste, as the later evolution of the market revealed.
Now, Apple officials are showing off these impressive sales results and with pride.
"The new iPad is a blockbuster with three million sold - the strongest iPad launch yet. Customers are loving the incredible new features of iPad, including the stunning Retina display, and we can't wait to get it into the hands of even more customers around the world this Friday," said Philip Schiller, Apple's Senior VP of Worldwide Marketing.