Whilst the gulf of grudges continue to widen between Israel and Iran, one person has decided to bridge this gulf with a little help from technology.
"My idea was simple, I was trying to reach the other side. There are all these talks about war, Iran is coming to bomb us and we bomb them back, we are sitting and waiting. I wanted to say the simple words that this war is crazy," explained Edry.
Israeli graphic designer, Ronny Edry, decided to apply the idea of social networking into the real world - and reach out to Iran's citizens by setting up a Facebook page telling them how they don't want a war.
To take the peace project futher, Edry enlisted the assistance of his wife (also a graphic designer), and the pair of them went to work in designing memes over images of himself and others, and posted the fruits of his labour on the Facebook page of Pushpin Mehina (his design school), with the following message: "IRANIANS we will never bomb your country We
The response, said Edry, incredible. "In a few hours, I had hundreds of shares and thousands of likes and it was like something was happening. "I think it's really amazing that someone from Iran poked me and said 'Hello, I'm from Iran, I saw your "poster" on Facebook,' " Edry stated.
Before launching this initiative, Edry had never spoken to an Iranian.
"I thought it was crazy because I never spoke to an Iranian in my life. I woke up my wife: 'There is someone on Facebook from Iran!' "
Edry originally hoped his campaign would raise both awareness and funds, seeking to raise $7,500 in order to buy advertising spots on global channels as well as a Times Square billboard. He is now reconsidering this monetary factor, due to the extensive coverage featured on CNN, Al Jazeera as well as, of course - Facebook.