The monumental success of Draw Something continues to reach far and wide, after the immense pleasure experienced by amateur artists across the globe - however, it seems that this artistic app has is being celebrated by another artist, in the form of musician Isaac Simons.
His love for the Pictionary-style game has inspired the singer/songwriter to ask fans of the app to send in their contributions for his music video. Creating images in the mobile game for the purpose of his song, "Call To Arms", a song about Simon's plea for people to break away from political apathy during this year's presidential election, the music video featuring the artwork was released yesterday.
"Any chance I have to interact with people on a personal level and break down that assumed artist/fan barrier thrills me," California-based artist Simons explained. "Needless to say, I spent way too much time those couple weeks glued to my iPhone. Forget texting, playing Draw Something while driving is a whole new level of dangerous."
Mashable promptly sent the video to CEO of OMGPOP, the company responsible for Draw Something, who gave the following reply: "I f***ing love this".
Greg Baroth, Simons's manager and an employee at social media management company WhoSay, came up with the concept of producing a Draw Something music video.
"We received over 50, more if you include how many turns back and forth Isaac would actually play with the fans," Baroth stated. "We wanted to add a little bit of creativity to what otherwise could have been just another song on YouTube.
If Draw Something can become a music video and Angry Birds can become a theme park, whatever will be next? A movie about Facebook? Oh wait - they already did that.
You can check out the music video here: