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European Smartphone Users Accessing News Rockets 74 Per Cent In One Year

Are you reading this on your mobile? You're definitely not alone according to the latest report from ComScore.

The bean counters estimate that news consumption for European smartphone owners has increased by a hefty 74 per cent over the course of the last year.

When ComScore says Europe, it actually means the leading five Euro markets, namely France, Germany, Italy, Spain and the UK. In total, 37 per cent of smartphone users read news sites on their mobile (either via an app or browser) in January 2012. That represented an increase of 74 per cent year-on-year.

For those who accessed news on an almost daily basis, growth levels were stronger at 82 per cent. The UK boasted the highest overall penetration when it came to mobile online news, with almost half (47 per cent) of smartphone users having accessed news stories on the go - at least once in the month.

Spain, however, showed the largest annual growth, with a boost of 160% in near-daily smartphone news readers, and an increase of 127% for those less frequent once-a-month types. The UK's figures were 76% and 63% respectively.

Hesham Al-Jehani, ComScore Europe product manager for Mobile, commented: "The continued growth in smartphone adoption in Europe has fuelled the increasing consumption of news and information on-the-go."

"Today's mobile consumer wants to be plugged into what's happening around them every second of the day, and their smartphones are enabling them to do that. This rapidly changing trend brings with it significant incremental opportunity for news publishers to extend their audiences, but also the challenges of delivering their content effectively through the small screen."