The third generation iPad with its support for 4G hit the shelves several days ago and the early adopters found out how costly the device can be.
"Brandon Wells got the new iPad last Friday, started wirelessly streaming March Madness games the next day and by Saturday night was out of gas," exemplifies a recent Wall Street Journal report.
The users found out firsthand what a super-fast device can mean in terms of service costs. Especially if this device also comes with the highest resolution display currently on the tablet market which encourages the users to watch one HD movie after another.
Switching to a slower Wi-Fi connection while watching online movies, news videos or concerts is not the best solution.
The new iPad is particularly designed to combine fast connections with video watching, but with serious consequences on the users' pockets. Analysts believe that in the long term, the situation could impact the carriers' pricing policy.
However, for the time being, carriers don't plan to rethink their prices. A Verizon representative suggested that the users should either pay more to upgrade data plans or consume less of their data allotment.