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Zynga Acquires 'Draw Something' Creator OMGPOP

Following on from the news of Zynga being knocked off the top spot by OMGPOP's Draw Something as the most played game on Facebook, it's now been reported that Zynga has bought out OMGPOP.

The social game giant acquired the creator of Draw Something yesterday for the reported sum of $180 million, with an additional $30 million in employee retention payouts.

Whilst OMGPOP has been a longstanding member of the social gaming community, it appears that Zynga showed a keen interest in the company following their monumental success in the App Store.

Founder and CEO of Zynga Mark Pincus expressed his delight at the acquisition, as well as its future offerings.

"The OMGPOP team has created a game that's fun, expressive and engenders real social interaction," said Mark Pincus, founder and CEO of Zynga. "Draw Something has captured the imagination of millions of people around the world. We love the way they've worked playful and relevant culture into their games from Devo to Daft Punk, from Lin to Beckham. We're honored to have the opportunity to partner with and support such an innovative team of creative inventors."

However, for those worried about change, Dan Porter, CEO of OMGPOP, took great care to assure players that the Zynga acquisition will not affect the Draw Something game experience.

"The game will stay true to what you know and what you love, and it's my solemn vow that the magic of Draw Something will not change. I know without a doubt that Zynga is the right partner for OMGPOP," he stated.

Source: ZDNet

Mariel Norton is a self-confessed girly geek with a penchant for technology, and joins ITProPortal with just over a year's experience under her online belt. A copywriter by day and a freelance writer by night/weekend, Mariel is an avid volunteer - lending her charitable services throughout the world. Specialising in social media, apps, and video games, Mariel hopes to intertwine her love of technology with the English language to produce amusing anecdotes of ambiguous algorithms and alliteration