Ubisoft, well famed for its use of draconian DRM-like always online and Uplay pass, has said that it hopes in the future it won't be necessary because there will be so much value, pirates will want to pay - like with MMOs.
Speaking with Eurogamer (opens in new tab), Ubisoft's vice president of digital publishing Chris Early said that he hopes with the mix of mobile tie-ins, DLC and companion projects, future games won't need DRM at all.
"The question is, with enough on-going content development, content release, engagement at the community level, can we create that kind of MMO value system?" he said. "I think we can. As the rest of the game industry continues to evolve, the more you hear more about cloud gaming, the more you hear about companion gaming, the less a pirated game should work in all of that environment. So, therefore the value of that pirated content becomes less."
"Will some people still pirate? Yeah, they will. Will the person who really wants that broad experience pirate? We hope not."
While even with MMO's people pirate, setting up private servers to have massively overpowered characters or just to play without the crowds, Early is right in that they have a pretty low rate of it. While Ubisoft's latest views on piracy don't quite cross over to the "it's going to happen so let's not interfere with our paying customers' experience", offering extra content instead of restricting users is a much better way to tackle it.
Ubisoft recently drew the ire of gamers when moving servers meant offline and online play of certain titles was impossible, effectively reneging on the original monetary transaction that saw gamers paying for an experience they could no longer have - at least temporarily.