Mirror, mirror, on the wall, which is the most followed newspaper on Google+? Well, it isn't the Daily Mirror, that's for sure.
In fact the fiscally aware devotees of the Financial Times are the most populous group of UK newspaper readers on Google+, with the FT boasting a market-leading tally of 372,000 followers.
This is according to data compiled by Searchmetrics, The Drum reports, in a study which examined the top 13 newspapers in the UK. The FT was way in the lead, beating the Guardian, in second place with 75,000, by a massive distance. The Independent was third with 60,000.
In total, the 13 newspapers had 544,000 followers, although that could be more as four of the papers hadn't bothered to create a presence on Google+. Those socially backward publications were The Times, The Sun, Daily Express and Daily Star.
Even so, that's a pretty robust overall level of followers, given that all 13 papers on Facebook have a combined following of 1.3 million.
While the FT romped home in terms of total numbers, it was the Daily Mail that scooped the accolade for the most articles being +1'ed, hitting an average of 10,500 per week. The FT managed 670, though its paywall may have something to do with that lower figure.
Marcus Tober, the founder and CTO of Searchmetrics, commented: "Google+ is still a relatively young social network but Google is very positive about its future and we're already seeing a large number of people on the site, so it's important for newspapers and other big brands to get in early and have a strong presence on the network."